Archive for the ‘Reduced Sugar’ Category

Turning Lemons into Lemonade: Figuratively and Literally

First, the figurative lemon. I recently became part-owner of VOmax, makers of custom design performance sportswear. When my new business partner, Raj Singh, took ownership at the beginning of the year, the company was dysfunctional. Business was down. Morale was low.

Our objective as new owners: transform the company from dysfunction to excellence. Easy to say, hard to do. But even in dark times, there’s usually a bright side – and, in our case, quite a few of them.

We started right away promoting excellence in our products and service – always a dynamic process. On the personnel front, we recently hired a new graphic artist, Fred Crisp – excellent talent, positive attitude, and terrific eye for detailed art/design. Then, just last month, we hired an outstanding merchandiser and production manager with lifelong experience in the apparel business and fresh PhD, Charm Rammandala – you bet, he’s a charm!

VOmax team transferring graphics from paper to cycling jersey fabric

We’ve also retained and added to our skilled, highly talented core of technicians on our factory floor, who expertly put all our products together with loving care. Love makes a family. The new VOmax is our family, and all of us are now fully alive exuding, “You’ve never seen us like this before!” pride.

Now, for the literal lemon and how to turn it into fresh lemonade. Just click this link or picture below for a complete, easy to follow step-by-step picture book recipe that shows how to do that both with the traditional amount of sugar and also with reduced sugar – that’s the way I have it now. Great stuff!

Bottom line: no matter how sour the lemon, there’s always a way to turn that bad boy around to something positively sweet.

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